Adobe

The Journey Towards DTC eCommerce

Scott Rigby, Chief Technology Advisor & Principal Product Manager, Adobe Business-to-business (B2B) organizations are beginning to see the advantages of a direct-to-consumer (DTC) eCommerce strategy. The benefit of selling directly to consumers and bypassing third-party retailers is an opportunity that an unprecedented number of organizations are adopting. With eCommerce booming in Thailand, benefits of a […]

18 August 2021
Adobe

Adobe’s New Cloud Investments Empower APAC Businesses and Governments in the Digital-First Economy

Adobe Sign and Adobe Experience Manager as a Cloud Service now live in Microsoft Azure South East Asia region data center located in Singapore — helping enterprises deliver secure and seamless digital experiences Adobe today announced new product offerings, supported by Microsoft Azure infrastructure, that help local government and commercial organizations deliver great customer and […]

4 August 2021
Adobe

Is DTC right for your business?

Direct-to-consumer (DTC) eCommerce is gathering pace. With the benefit of selling directly to consumers and bypassing third-party retailers, it is an opportunity that an unprecedented number of organisations are adopting. Additionally, B2B organisations are exploring the potential of this profitable new growth channel, but this transition poses interesting questions. Could this harm your channel partnerships? […]

29 June 2021
Adobe

Premiere Pro Gets a Cutting-Edge Refresh for Today’s Creator

For almost 30 years, Premiere Pro has pushed the envelope of technology to give users the features they need to bring their creative vision to life. Over that time, we’ve seen video change drastically. There are now more platforms, channels, formats, export options, cameras and inputs than ever before. As video has evolved, we know […]

29 June 2021
Adobe

Maintaining brand resonance during uncertain times

Introduction COVID-19 has made the force of digitalization inevitable. During the height of government-imposed lockdowns around the world, many businesses struggled to shift their brand strategy to meet the dynamics of the ‘new normal’. Brands that previously had minimal or no online presence had to pivot quickly to continue serving customers through different channels. Others […]

12 October 2020