Adobe

Adobe (Nasdaq: ADBE), IBM (NYSE: IBM) and Red Hat today announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the customer journey, driving improved engagement, profitability and loyalty. […]

By Keith Eadie, VP, Adobe Advertising Cloud As stay-at-home orders begin to relax, brands are now asking themselves how to market to customers in this new reality and whether its warranted or desired to advertise to potential consumers in the first place. The line between being targeted and tone deaf is a fine one. Yet, […]

The turmoil of the last few months has led to an explosion in creativity. Adobe is releasing dozens of new tools and features in apps like Photoshop, Lightroom, and XD to help people learn, collaborate, and create more effectively. Recent events around the world have proven how essential creativity is in people’s lives. As the […]

Covid-19 has changed how travel, hospitality, and dining brands operate. Resilience, above all else, is proving to be key for these companies right now. There are many challenges the industry is facing in connecting with customers to improve business during the disruption. Even with these struggles, there are ways to earn trust and loyalty through […]