Maintaining brand resonance during uncertain times

Introduction COVID-19 has made the force of digitalization inevitable. During the height of government-imposed lockdowns around the world, many businesses struggled to shift their brand strategy to meet the dynamics of the ‘new normal’. Brands that previously had minimal or no online presence had to pivot quickly to continue serving customers through different channels. Others […]

12 October 2020

Adobe, IBM and Red Hat Announce Strategic Partnership to Advance Customer Experience Transformation

Adobe (Nasdaq: ADBE), IBM (NYSE: IBM) and Red Hat today announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the customer journey, driving improved engagement, profitability and loyalty. […]

22 July 2020