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Adobe (Nasdaq: ADBE), IBM (NYSE: IBM) and Red Hat today announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the customer journey, driving improved engagement, profitability and loyalty. […]

By Keith Eadie, VP, Adobe Advertising Cloud As stay-at-home orders begin to relax, brands are now asking themselves how to market to customers in this new reality and whether its warranted or desired to advertise to potential consumers in the first place. The line between being targeted and tone deaf is a fine one. Yet, […]